Head of Student Recruitment and Marketing

Key details

Reports to: Chief Operating Officer

Area: Student Recruitment and Marketing

Salary: £58,089.00 per annum

Hours: Full-time, 37 hours per week

Location: Wallisdown, Poole BH12 5HH

Job location


How to apply

To apply, please submit a covering letter setting out how you meet the requirements for the role, giving due regard to the requirements of the person specification, as well as a comprehensive CV to Kerry Sheehan, Head of Human Resources, at ksheehan@aub.ac.uk.

Download job description

Download person specification

Closing date

21 December 2018

Equal Opportunities

Arts University Bournemouth is committed to a policy of Equality and Inclusivity and welcomes applications from suitably qualified people from all sections of the community.


The Head of Student Recruitment and Marketing will lead the University’s dynamic marketing team and the schools and outreach programme to deliver against the University’s recruitment target.

They will lead and manage UK student recruitment to the AUB offer, ensuring all outward facing activity is sufficiently cohesive to achieve the mission and vision of the University as well as developing AUB’s profile and reputation within the context of the mission, vision and values of the University.

The postholder will also have responsibility for internal and external communications, and public relations, in support of the University’s strategic framework, developing consistency and quality in the key messages for internal and external audiences and stakeholders and with all marketing assets.

They will promote innovation in student recruitment and be an exemplar in the sector, using data and analytics to best target the universities recruitment assets and ensure a national position. They will also lead on matters of brand management, marketing, events and promotions, including competitor performance, to enhance the profile of the University and meet recruitment targets.

The postholder will need to demonstrate excellent leadership and management skills. A clear oversight of AUB priorities, balancing conflicting demands with limited resources is essential to deliver against objectives and deliver a high quality Marketing and Communication service. Effective time management skills are required to ensure that all University-critical issues are dealt with promptly.

Summary REsponsibilities

  • To lead and manage UK student recruitment to the AUB offer.
  • To lead and manage the department of Student Recruitment and Marketing, comprising: Marketing and Communications, Events, Schools Liaison, Alumni and Widening Participation; ensuring all outward facing activity is united in achieving the mission and vision of the University.
  • To be a member of the University Leadership Team.
  • To lead and develop AUB’s profile and reputation within the context of the mission, vision and values of the University.


The postholder will be a member of AUB’s newly formed ULT. The team will have operational responsibilities across a range of key academic and professional service functions and report into and out of the Vice Chancellor’s Group (VCG) which includes the Principal and Vice Chancellor, Deputy Vice Chancellor and Chief Operating Officer.

All ULT members will support and work towards implementing the three key aims of the strategy:

  • To be the leading professional arts university that enriches and engages through creative and professional excellence

  • To be dedicated to access and success in creative education

  • To be a distinctive arts university held in high esteem for creative education and leadership

  • ULT post holders are expected to work collaboratively in the delivery of these aims. Whilst a job description and post indicates the main areas of work, they are not isolated from other post holders and a requirement of collaborative working to achieve high levels of success is an expectation.

  • Students are at the heart of AUB, regardless of mode of study or type of course and as such, ULT members are expected to work with this in mind in developing academic and commercial responses within our community. Student experience runs through all the university’s aims, and links the student from first engagement and enrolment through to graduation and becoming a member of the AUB alumni.

  • ULT members will be accountable collectively and individually for the university’s agreed targets, as annualised from the strategic framework, and will be expected to hold their teams equally accountable for excellent performance, and to mitigate where possible under or poor performance. In this regard, the focus on the three key enablers is paramount in managing teams; Staffing, Effectiveness and Sustainability.